February 6, 2015
One Million Moms Give Sports Illustrated a Spanking
EDGE READ TIME: 2 MIN.
It's that time of year again.
Not to be undone by 2014's freak out over some side boob on the cover of the eagerly anticipated Sports Illustrated Swimsuit issue, those champions of frigidity and intolerance who go by the moniker One Million Moms are back and angrier than ever with their latest protest against the popular professional sports magazine.
Their latest rant reads:
The 2015 Sports Illustrated Swimsuit Issue features a model wearing a string bikini top and bottoms so tiny that she is just about n-ked. The bikini bottoms are not much bigger than a Band-Aid plus she has both of her thumbs at the sides pulling them down as far as she can get away with. It is beyond ridiculous!
The Sports Illustrated Swimsuit Issue is nothing but soft p-rn and most closely resembles Pl-yboy magazine than resembling an issue about swimming attire. This soft core p-rnography is displayed in many family stores, often at checkout counters which is offensive, disgusting, and disrespectful to families. This type of publishing is also extremely degrading to women.
Families should be able to enter supermarkets, convenience and drug stores without being subjected to indecency. Since Sports Illustrated is pushing p-rnography, this magazine needs to be removed from stores immediately. Not only should Sports Illustrated be ashamed, but so should the stores that carry this filthy magazine. Why would a store risk hurting their reputation of being a family-friendly store by being associated with this dishonorable publication?
Deja vu?
In 2014, EDGE reported that OMM went on a similar tirade against the eagerly anticipated yearly issue complaining that it featured "three topless models hugging with their backs turned and focuses on the thong bikini bottoms they wear. There is also a side view of one model's breast."
Horrors!
The likelihood of this campaign by OMM having any influence on Sports Illustrated's editorial staff are tinier than the bikinis they're complaining about. According to demographics published by MegaMediaMarketing.com, 77% of Sports Illustrated's readership are men. However, it is important to note that OMM has expanded its brand to include targeting heterosexual institutions like the Sports Illustrated Swimsuit Issue, which according to Business Insider represents 7 percent of the magazine's entire annual revenue.
As of this writing, One Million Moms have 70,342 likes on Facebook. Presumably the other 929,658 moms either aren't on the internet or can't work a computer.
