Frances Tiafoe & Madison Keys named New Sun Safety Partners by La Roche-Posay, the Official Sunscreen of the US Open

It goes without saying that those who play outdoor sports are at greater risk of ultraviolet radiation exposure and, along with that, an increased risk of skin cancer.

For that reason, leading French skincare brand La Roche-Posay partnered with the US Open last year to help raise awareness of sun safety, including daily sunscreen on and off the tennis court to help reduce the risk of skin cancer, the most common cancer in America.

According to a press release, at the 2022 US Open, La Roche-Posay provided access to board-certified dermatologists to educate on sun safety and distributed 300,000 free sunscreen samples to help US Open attendees protect their skin from the harmful effects of the sun.

This year, the partnership will expand by delivering sun safety education and complimentary sunscreen samples in new channels, including Arthur Ashe Kids' Day, USTA National Campus in Orlando, and partnerships with professional tennis stars Frances Tiafoe and Madison Keys.

For those attending, La Roche-Posay will have a sun safety education booth in South Plaza of the USTA Billie Jean King National Tennis Center. In addition to complimentary sunscreen, the brand will also be offering access to free dermatological advice from New York State board-certified dermatologists. Samples will also be available at product-sampling kiosks on the grounds and full-sized sunscreens will be for sale at the US Open shops.

Regarding the partnership with Frances Tiafoe and Madison Keys, the goal of this partnership is to raise awareness of sun protection as a matter of public health. One in five Americans will develop skin cancer by the age of 70, which is why early detection and daily sun protection is vital.

"Sun protection is a key public health issue," said Guillaume Monsel, VP of Marketing & Digital for La Roche-Posay USA. "As a leading brand in suncare globally, we are committed to developing safe & effective broad-spectrum sunscreens and raising awareness on the importance of sun protection and skin cancer prevention for all skin types and tones. We are proud to partner with Frances Tiafoe and Madison Keys to help our sun safety mission reach millions of fans and athletes who spend countless hours outside in the sun being exposed to harmful UV rays."

"This partnership with La Roche-Posay means a lot to me because I'm constantly outdoors in the sun and it's extremely important for me to protect my skin," said professional tennis player Frances Tiafoe. "I always try to stay in the shade during my breaks and apply sunscreen before my matches. I'm excited to help educate on the importance of sun protection, regardless of your skin tone."

"I have used and loved La Roche-Posay for years and am thrilled to officially partner to further their sun safety and skin cancer prevention mission," said Madison Keys. "As someone who spends countless hours outside every day, protecting my skin from the harmful effects of the sun with superior sunscreen like La Roche-Posay is a top priority."

The 2023 US Open begins with Fan Week on August 22. Arthur Ashe Kids' Day will take place on August 26. The main draw runs August 28 - September 10.

Shop all La Roche-Posay products at Lovely Skin.